No, and chasing it will distort your program. EPC (earnings per click) is the affiliate's payout per 100 clicks — it tells you how well they monetize, not how well they fit you.
What actually matters when recruiting:
— Audience overlap. A finance blogger with EPC of $40 elsewhere may send you junk if your offer is fitness.
— Traffic source transparency. A modest-EPC partner who shows you their channels beats a star who won't.
— Approval-to-sale ratio. High EPC often hides high refunds you'll eat on a clawback.
The correction: recruit for fit and traceable traffic first, then optimize their EPC inside your program with better creative and bumps.
Caveat: published EPC numbers are self-reported and often cherry-picked from one network. Treat them as a conversation starter, never a filter.
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Q: I keep hearing "recruit affiliates with the highest EPC." Is that the metric to chase?
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