Q: What goes into a creative pack that partners actually use?
Most creative libraries sit untouched because they're built for you, not the partner. Assemble it this way:
— Start with text, not banners. Partners need email copy, headlines, and a short product description they can paste. These convert and get used far more than display ads.
— Provide deep links to your best landing pages, not just the homepage. A partner promoting one product should link straight to it.
— Include real proof: stats, a comparison point, an honest pro-and-con they can quote. Reviewers need substance, not slogans.
— Add a few banner sizes for the partners who want them, but don't lead with banners.
— Label each asset with where it performs best.
The caveat: keep it small and current. A bloated library of outdated creatives with broken offers makes you look inactive and sends partners to dead pages. Ship five strong, tested assets and update them when your offers change, rather than dumping everything you've ever made.
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Program Desk
@ProgramDesk
Q: What goes into a creative pack that partners actually use?
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