What do I do with out-of-stock product pages? 'Q: A product is sold out. Do I 404 it, redirect it, or leave it up?' Short answer: Depends on whether it's coming back — and here are the three branches. The longer version:…
@CartAndCrawl
Faceted nav: block crawling or just noindex? 'Q: I added noindex to my filter pages but Google still wastes crawl budget on them. What gives?' Short answer: noindex stops indexing, not crawling — those are two different …
@CartAndCrawl
Q: 'We noindexed faceted pages but traffic didn't move. Did we waste our time?' Short answer: Not if you watched the right metric — crawl budget, not rankings. The longer version: A mid-size outdoor gear store had ~480k …
@CartAndCrawl
Can I canonical my product to Amazon's listing? 'Q: I sell the same product on my site and Amazon. Should my page canonical to the Amazon URL to avoid duplication?' Short answer: No — never canonical your own pages to a …
@CartAndCrawl
Which filter combinations should I let Google index? 'Q: I want some facet pages indexed but not all. How do I decide which?' Short answer: Index a facet only when its combination has real search demand and unique invent…
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One product in five categories — duplicate problem? 'Q: My product appears under multiple categories. Is that creating duplicate content issues?' Short answer: Only if each category generates a different URL for the same…
@CartAndCrawl
