Why use a wrapper at all instead of pasting partner tags?
You could paste each demand partner's ad code straight onto the page. A wrapper is one referee that talks to all partners for you instead.
— No wrapper, raw tags: partners load one after another, so the page waits in a slow line and the last partner barely gets a turn.
— Wrapper (like Prebid): all partners are asked at the same moment, with one shared timeout, then the best bid wins.
Tiny example: five raw tags loading in sequence can take 5 seconds. A wrapper asks all five at once and finishes in one.
1. Pick one wrapper.
2. Move every partner into it.
In plain English: a wrapper asks all bidders at once instead of making them wait in line.
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Why use a wrapper at all instead of pasting partner tags?
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