New to deals? Start here: when can I raise my rates?

You can raise rates anytime — but the easiest moment is the next brand, not the current one. Raising mid-relationship feels awkward; pricing the new client higher feels normal.

Why it matters: your rate isn't carved in stone. Every new follower, better edit, or past brand result is a reason to charge more. Waiting for "permission" means leaving money on the table for years.

Simple example: last brand paid $400. Your audience grew 20% since. New brand emails — you quote $550 without flinching, because it's a new deal with new numbers.

Your move: pick a trigger — every 3-4 deals, or every audience milestone — and bump your standard rate 15-25%. Update the number you say out loud.