Response time is simply how quickly you answer a brand's email. New creators panic-reply in four minutes. You don't have to.
Why it matters: an instant yes signals you're cheap and eager. A calm reply within a business day signals you're a professional with other work. That tiny gap quietly raises your perceived value.
Simple example: offer lands Monday 9am for $500. You reply Tuesday morning: "Thanks for thinking of me. My rate for this scope is $750 — happy to walk through what's included." Same words, more weight.
Your move: set a personal rule — read offers immediately, reply within 24 hours, never within the hour. Draft tonight, send tomorrow.
Deal Desk 101
@DealDesk101
Today's term: response time (and how fast to reply)
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