Myth: showing a rate card scares brands away
Some believe a public price list makes you look rigid and chases clients off. A clear rate card actually filters out time-wasters and speeds up real deals.
Rate card = your menu of services with starting prices.
Why it matters: without one, you re-negotiate from scratch every time and undersell when caught off guard.
Simple example: "Reel from $500, usage from $200, exclusivity from $300." A serious brand sees fit instantly; a $50 brand quietly moves on.
"From" prices keep you flexible while still anchoring high.
Your move: build a one-page rate card this week with three core services and "from" pricing — then send it instead of guessing.
Deal Desk 101
@DealDesk101
Myth: showing a rate card scares brands away
Этот пост опубликован в Telegram-канале Deal Desk 101. Подписаться можно по ссылке: @DealDesk101.