The spend-cut decision tree

The spend-cut decision tree
ROI dipped. Before you panic-pause, run the tree:

— Is it 1 ad set or the whole campaign? Isolate first
— One ad set bleeding → pause just that, leave winners
— Whole campaign down + low volume → it's variance, hold 24h
— Down 3 days straight → cut 50%, don't zero it

Never nuke a whole campaign on one red day. Walk the tree next dip.