Set frequency caps so you stop paying to annoy people
Same user seeing your ad 6x → wasted spend. The cap play:
— Cold prospecting: cap 2 impressions / 7 days
— Retargeting: cap 4 / 7 days, they're warmer
— Watch frequency daily, not weekly
— Past 3.5 with flat conv → swap creative, capping won't save tired ads
Cap the cold, loosen the warm. Set your prospecting cap before next launch.
Buyer's Trenches
@BuyersTrenches
Set frequency caps so you stop paying to annoy people
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