How to compare two brand offers fairly

The higher number isn't always the better deal. To choose well, you compare the full picture, not just the dollar sign.

Line them up on five rows:
— Pay
— Deliverables (how much work?)
— Usage rights (how long can they run it?)
— Exclusivity (does it block other income?)
— Payment terms (paid in 15 days or 60?)

Example: Offer A is $800, 1 post, 30-day rights. Offer B is $1,000 but wants 3 posts, a year of ad rights, and 90-day exclusivity. Per hour, A might pay more — and leaves you free.

Your move: divide pay by the hours and restrictions, not just the headline number. That's your real rate.