Burned-in subtitles are quietly killing your re-watch rate
Everyone added captions for the mute scrollers. Fine. But you've now trained your audience to read, not listen — so your delivery, your pauses, your tone all stop mattering. You've optimized for the worst-case viewer and flattened the experience for everyone else.
Captions should rescue meaning, not replace your voice. When the words on screen carry 100% of the load, your face is decoration.
Unpopular: caption-maxxing makes you skippable. Agree or fight me?
Watch Time Heresy
@WatchTimeHeresy
Burned-in subtitles are quietly killing your re-watch rate
Этот пост опубликован в Telegram-канале Watch Time Heresy. Подписаться можно по ссылке: @WatchTimeHeresy.