Re-editing only the first 3 seconds: +40% retention
A focused case study worth a look, with the hook templates included.
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Studio Northpine recut just the opening 3s on 20 evergreen Reels — nothing else — and saw a 40% average retention lift at the 3s mark [tutorial]
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Their 6 hook-frame templates (motion text + freeze) for After Effects [free] [template]
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The rule they tested: show the payoff result in frame one, then explain
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What didn't work — text-only hooks underperformed motion hooks every time
Credit to the Northpine team; breakdown and templates here. [PLACEHOLDER_LINK]
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Re-editing only the first 3 seconds: +40% retention
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