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Watch Time Heresy
Watch Time Heresy
@WatchTimeHeresy

We deleted the first 7 seconds of 40 videos and retention jumped 14 points.

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We deleted the first 7 seconds of 40 videos and retention jumped 14 points.
No branding, no "hey guys welcome back," no logo sting. Just hard-cut into the payoff.
Average view duration went from 38% to 52% across the batch. The intro wasn't building trust — it was a tax viewers paid before they decided to stay. We stopped charging it.
If your intro can be deleted without losing meaning, it was never content. Agree or fight me?
Этот пост опубликован в Telegram-канале Watch Time Heresy. Подписаться можно по ссылке: @WatchTimeHeresy.

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