Testing the '6pm is best' advice: it cost me reach

Testing the '6pm is best' advice: it cost me reach
Every guide says post evenings. I A/B tested 9am vs 6pm slots with Metricool over 24 days, 12 posts each, same account.

— 6pm posts: 890 median views
— 9am posts: 1,470 median views (+65%)
— My audience skews B2B marketers who scroll during the workday, not after dinner

The takeaway: 'best time' charts are population averages, not your account. The only real test is your own split.

Standout feature: Metricool's best-time heatmap was actually wrong for me, which proves you can't trust generic recommendations. Annoying limitation: the heatmap needs 30+ days of history before it stops guessing.

Verdict on the slot, not the tool: run your own 2-week split. Metricool: Worth it as the testing rig, at 18 dollars.