We ignored "trending" questions and traffic went up 220%.
Everyone chases hot questions with 200 followers and a feeding frenzy of answers. Dumb.
For a B2B client we did the opposite: scraped questions that already ranked on Google page 1-2 but had weak, old top answers.
Low social buzz. High search demand.
We wrote 15 answers targeting those. Three months later: profile clicks up 220%, with one answer alone ranking position 3 for a 12k-volume term.
The trending question is a knife fight with 40 competitors for views that vanish in 48 hours.
The boring evergreen question is an empty house with a Google address.
Buy the empty house.
Fight me:
Answer Heat
@AnswerHeat
We ignored "trending" questions and traffic went up 220%.
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