A "low-value" 90-second rant beat a researched 12-minute guide by 3x watch time.

A "low-value" 90-second rant beat a researched 12-minute guide by 3x watch time.
Same channel, same week. The guide was "valuable." The rant held attention because it had a spine — one claim, defended, no padding.
Viewers don't reward value. They reward not being bored. We measured it: the guide's retention died at the second chapter card.
The value myth is cope for slow editors. Fight me.