Watch Time Heresy
Watch Time Heresy
@WatchTimeHeresy

A channel removed half its jump cuts and watch time went UP 11%.

A channel removed half its jump cuts and watch time went UP 11%.
They were cutting every breath to feel "tight." We left 1.5-second pauses in where the speaker landed a point. Retention curve stopped looking like a cheese grater.
The cuts weren't pacing — they were anxiety made visible. Viewers can't sit in a moment that never holds still.
Most of you confuse motion with momentum. Fight me on it.
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