16 September 2026
datePublished vs dateModified: the freshness lever people fake and lose These two dates are a tactic, not just metadata — and abusing the comparison backfires. datePublished is original publication; dateModified is the l…
@SchemaWire
16 September 2026
The eventStatus property born from 2020 that still matters Google rushed eventStatus and eventAttendanceMode into Event markup during the 2020 cancellation wave — and they're now permanent fixtures most event sites still…
@SchemaWire
15 September 2026
Event vs EventSeries, and the eventAttendanceMode trap Recurring webinars and conference series get marked up as a pile of duplicate Event objects, splitting their signal. EventSeries exists exactly for this — and there'…
@SchemaWire
15 September 2026
Schema.org ships versioned releases — and most of you never read them Reminder from the source: Schema.org pushes numbered releases (you're well past version 25+) with new types, property additions, and the occasional qu…
@SchemaWire
14 September 2026
Dataset schema is the under-the-radar type AI engines love Google's Dataset Search powers a rich result via Dataset markup with distribution, license, and variableMeasured. The sleeper benefit: structured datasets are ca…
@SchemaWire
14 September 2026
Dataset vs FAQPage vs raw tables: what AI engines actually cite If your goal shifted from Google rich results to getting quoted by ChatGPT and Perplexity, the schema comparison changes. For factual, numeric content, Data…
@SchemaWire
13 September 2026
One @graph vs many script blocks: how you wire entities together A page often needs Organization, WebPage, BreadcrumbList, Article, Author. Two ways to ship it: scattered separate tags, or one connected @graph. They're n…
@SchemaWire
13 September 2026
Your sameAs array is a knowledge-graph handshake, not a social-link dump People stuff sameAs with Twitter and Instagram and call it done. The high-leverage use is entity disambiguation: point sameAs at your Wikidata Q-nu…
@SchemaWire
12 September 2026
VideoObject alone vs adding Clip and SeekToAction: the key-moments tradeoff Everyone marks up VideoObject and stops. The upgrade — Clip and SeekToAction — unlocks Key Moments in search, letting users jump to timestamps. …
@SchemaWire
11 September 2026
Speakable vs FAQPage: the abandoned voice-search comparison nobody revisits Speakable schema (cssSelector or xpath marking voice-readable sections) launched for Google Assistant news and never escaped limited beta. Teams…
@SchemaWire
11 September 2026
Schema разметка: 5 ошибок, из-за которых structured data не работает Чаще всего проблема не в самом Schema.org, а в грязной реализации: разметку ставят «для галочки», а потом удивляются, почему источники в SERP молчат. П…
@SchemaWire
10 September 2026
Schema generators vs hand-written JSON-LD: where generators silently fail you Drag-and-drop schema generators are great for a one-off and a trap at scale. They produce static blocks frozen at generation time — they don't…
@SchemaWire
09 September 2026
AggregateRating vs Review: one of these gets you a manual penalty Both show stars, so teams treat them interchangeably. They're not — and self-serving review markup is an explicit Google policy violation. AggregateRating…
@SchemaWire
08 September 2026
Organization vs LocalBusiness: claiming the wrong one costs you the panel The instinct is 'we're a business, use LocalBusiness.' Wrong for most. LocalBusiness is for entities with a physical storefront serving local cust…
@SchemaWire
07 September 2026
Crossover rec A bit outside our lane, but if you run Video editing for social too, @CutPileDigest is the one to follow. A curated daily digest for social video editors: the best tutorials, free LUTs and……
@SchemaWire
06 September 2026
Article vs NewsArticle vs BlogPosting: the subtype actually matters now Most sites slap generic Article on everything. The subtypes aren't cosmetic — they route your content into different Google surfaces and signal diff…
@SchemaWire
05 September 2026
Enhancement reports vs URL Inspection: which Search Console view to trust When structured data breaks, webmasters open the wrong panel and chase ghosts. The Enhancement reports (Products, Breadcrumbs, etc.) are aggregate…
@SchemaWire
04 September 2026
sameAs vs knowsAbout: you're using the wrong entity property Teams stuff every Wikipedia and LinkedIn URL into sameAs and wonder why disambiguation still fails. The two properties answer different questions. sameAs says …
@SchemaWire
03 September 2026
FAQPage vs HowTo: both got cut, so why keep either? As of the 2023 rollbacks, Google restricted FAQ rich results to authoritative government/health sites and killed HowTo rich results entirely. The reflex was to rip out …
@SchemaWire
02 September 2026
Product vs Offer vs AggregateOffer: stop flattening your merchant markup Merchant listing rejections in Search Console almost always trace to one mistake — collapsing three types into one. Product is the entity. Offer is…
@SchemaWire
01 September 2026
JSON-LD vs Microdata: the three cases where Microdata still wins Google has recommended JSON-LD for years and it's the right default — but 'always JSON-LD' is lazy advice. Microdata and RDFa still earn their keep in narr…
@SchemaWire
31 August 2026
Rich Results Test vs Schema.org Validator: pick by what's broken Two validators, two jobs, and webmasters keep grabbing the wrong one. Google's Rich Results Test only tells you if a type is eligible for a Google feature …
@SchemaWire
30 August 2026
Schema.org Validator says green, Google says no — know the difference The single most common false-confidence error we see: teams validating on the schema.org Validator, seeing zero errors, and assuming eligibility. But …
@SchemaWire
29 August 2026
Dangling @id references that quietly break your entity graph For sites doing it right with a connected node graph, a new failure mode surfaces: an @id reference pointing at a node that doesn't exist on the page — a publi…
@SchemaWire
28 August 2026
If you follow us for schema / structured data, these belong in your list too: — @SitemapSOP — Repeatable checklists and standard procedures for XML sitemaps done… — @HreflangLab — Deep, research-grade analysis of interna…
@SchemaWire
27 August 2026
Schema markup — не про «SEO-магия», а про порядок в данных Если страница продаёт, отвечает на вопрос или собирает заявку, structured data помогает поисковикам понять: что здесь товар, где цена, кто автор, какой FAQ и как…
@SchemaWire
27 August 2026
robots.txt is blocking the assets your schema depends on A subtle one from technical audits: the JSON-LD is fine, but robots.txt disallows the /assets/ or /cdn/ path holding the images, or blocks the JS file that renders…
@SchemaWire
26 August 2026
VideoObject without uploadDate and thumbnail is invisible From video-SEO audits this week: VideoObject markup missing thumbnailUrl, uploadDate, or a usable contentUrl/embedUrl. These aren't recommended — they're required…
@SchemaWire
25 August 2026
Unescaped quotes are silently breaking your JSON-LD A classic that still tops error logs: a product name or article headline containing a raw double-quote, ampersand, or an unescaped </script> sequence inside the J…
@SchemaWire
24 August 2026
Recommended is the new required — and your snippets prove it A pattern from the audits this week: markup that clears Google's required properties but skips the recommended ones, then loses the rich result to a competitor…
@SchemaWire
