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BreadcrumbList markup vs URL path: don't assume Google reads your slashes

BreadcrumbList markup vs URL path: don't assume Google reads your slashes
There's a myth that a clean /category/subcategory/ URL gives you breadcrumb display for free. It doesn't. Google generates breadcrumb display from BreadcrumbList structured data first; URL structure is a weak fallback it may or may not infer.
— Want guaranteed breadcrumb display in SERPs: explicit BreadcrumbList JSON-LD, every position with item and name
— Deep nesting: markup lets you collapse a 5-level path into the 2-3 breadcrumbs you actually want shown
— Faceted/filtered URLs: markup lets you point breadcrumbs at the canonical category, not the messy filtered URL
What it means for you: relying on URL inference means Google chooses your breadcrumb labels, often wrong or truncated. Explicit BreadcrumbList puts you in control of the displayed path. Watch this: breadcrumb display is one of the most stable rich results left standing — worth the markup that FAQ and HowTo no longer are.
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.
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