The pre-submit checklist before you push Product markup to Merchant listings
Sources in the SERPs keep flagging the same rejection: a Product that validates in the Rich Results Test but still gets bounced from free Merchant listings. The two systems have different bars. Run this gate before you ship:
— Confirm offers carries price, priceCurrency, and a real availability enum (not a guess)
— Add shippingDetails and hasMerchantReturnPolicy — Merchant Center treats these as near-required now
— Match the gtin/mpn to the value in your product feed exactly, character for character
— Keep the markup price and the on-page price identical at crawl time
— Validate against the Merchant listings report, not just the generic rich result
What it means for you: feed mismatch is the silent killer here, not syntax. Watch this — Google has been tightening returns and shipping fields quarter over quarter, and the loose era is closing.
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The pre-submit checklist before you push Product markup to Merchant listings
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