Launching Advantage+ Shopping the right way: the setup order
The step-by-step so Advantage+ (Meta's automated shopping campaign) doesn't just rebuy existing customers.
— Step 1: cap existing-customer budget at 15-20% in settings — default lets it overspend on retargeting.
— Step 2: load 10+ creatives minimum; A+ starves on fewer.
— Step 3: set the audience signal but treat it as a hint, not a wall — A+ ignores hard limits.
— Step 4: give it 7 days untouched. Editing resets the model.
A+ vs manual basis, 33 ecom accounts, 90d: A+ beats manual on blended ROAS in 61% of accounts / ties 22% / loses 17% (usually thin creative). ROAS = revenue / ad spend.
Read: A+ wins on creative volume, not targeting cleverness. Feed it 10 ads or don't bother.
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Launching Advantage+ Shopping the right way: the setup order
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