Across 28 lead-gen accounts, 90d:
— Instant Forms (on-platform): CPL (cost per lead) $9, but lead-to-sale just 4%
— Landing page: CPL $21 ▲, lead-to-sale 11%
Net cost per sale: instant forms $225, landing page $190. The friction of a landing page filters out tire-kickers.
Read: instant forms win on volume and cheap CPL; landing pages win on cost-per-actual-customer. Optimize for the sale, not the lead.
Pixel & Profit
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Instant forms vs landing page: cheap leads, expensive quality
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