Warming a new ad account: the first-14-days sequence

Warming a new ad account: the first-14-days sequence

The playbook so a fresh account doesn't flag or misfire.
— Step 1: days 1-3, run one simple campaign at modest budget to a reliable event — purchase if you have volume, else a strong mid-funnel signal.
— Step 2: don't run 5 campaigns day one; the pixel has no data to optimize against.
— Step 3: scale only after 50 conversions accumulate across the account.
— Step 4: avoid edits during the first learning phase — patience beats poking.

Time-to-stable basis, 22 new accounts: top quartile stabilizes CPA by day 9 / median day 14 / bottom day 25+ (over-launched early).

Read: a new account needs conversion data, not campaign quantity. One clean campaign feeds the pixel faster than five fighting for it.