What is tiktok pixel: the conversion tracker Quick answer: what is tiktok pixel? It is TikTok’s browser-based tracking code that records website events—such as page views, adds to cart, and purchases—…
Consolidating a bloated account: the cut sequence The playbook for collapsing 20 ad sets into a lean structure without losing winners. — Step 1: rank ad sets by 30-day spend and CPA. Anything under 50…
Setting a ROAS target from your margins, not from Twitter The calculation playbook so your target reflects your P&L. — Step 1: find break-even ROAS = 1 / gross margin. 40% margin → break-even 2.5x. — …
Building lookalikes from the right seed: the source hierarchy The step-by-step so your lookalike (LAL) models high-value buyers, not all traffic. — Step 1: rank seed sources by value — purchasers > hi…
The 15-minute weekly account audit: 6 numbers in order The Monday checklist so problems surface before they compound. — 1: blended ROAS vs target — the only number that pays rent. — 2: CPM week-over-w…
Reading the learning phase before you panic-edit The diagnostic checklist for an ad set stuck in learning. — Step 1: count optimization events. Learning needs ~50 in 7 days; if you're at 12, budget or…
