Case: A RACI map that cut new-offer launch time from 9 days to 3

Case: A RACI map that cut new-offer launch time from 9 days to 3

New offers stalled because nobody knew who owned legal, creative, or go-live. Launches averaged 9 days. A RACI map (Responsible, Accountable, Consulted, Informed) removed the bottleneck.

Run this whenever a new offer is approved to test.

Stage 1 — Setup
☐ Offer added to tracker (R: analyst, A: lead)
☐ Compliance reviewed (R: compliance, A: lead)

Stage 2 — Build
☐ Landing page live (R: dev, A: buyer)
☐ Creatives delivered (R: designer, A: buyer)

Stage 3 — Launch
☐ Test budget capped, campaign live (R: buyer, A: lead)
☐ Stakeholders notified (I: account manager)

Trigger: offer approved.
Done-when: campaign live, every role signed off.

Result: median launch time 9 days to 3 over the next 11 offers; zero 'who owns this' delays.

Save this. Run it every time.