Case: A reconciliation SOP that recovered $4,200 in unpaid conversions

Case: A reconciliation SOP that recovered $4,200 in unpaid conversions

A team trusted network dashboards blindly. A spot-check found tracker logged 312 conversions the network never paid. Now reconciliation is a fixed monthly runbook.

Run this on the 1st of each month for the prior month.

Stage 1 — Gather (Owner: analyst)
☐ Export tracker conversions by offer
☐ Export network-reported conversions by offer

Stage 2 — Match (Owner: analyst)
☐ Compare counts per offer, flag gaps over 3%
☐ Pull click IDs for any disputed offer

Stage 3 — Dispute (Owner: account manager)
☐ Send click-ID evidence to network
☐ Track each dispute to paid/denied in a sheet

Trigger: month close.
Done-when: every offer reconciled, disputes logged.

Result: first run recovered $4,200; ongoing leakage dropped under 1%.

Save this. Run it every time.