Case: A compliance pre-flight that dropped ad disapprovals from 22% to 5%

Case: A compliance pre-flight that dropped ad disapprovals from 22% to 5%

A buyer was losing accounts: 22% of submitted ads got disapproved, some triggering bans. A compliance gate before every submission cut that hard.

Run this whenever an ad is ready to submit to a platform.

Stage 1 — Claims (Owner: buyer)
☐ No income/health guarantees in copy
☐ Disclaimer present where required

Stage 2 — Assets (Owner: buyer)
☐ Landing page matches ad claim (no cloaking)
☐ Privacy policy and contact reachable

Stage 3 — Account hygiene (Owner: buyer)
☐ Warm-up budget if account under 14 days old
☐ Spend cap set for first 72h

Trigger: ad submission.
Done-when: all boxes ticked, screenshot saved to the ad ticket.

Result: disapproval rate 22% to 5% in one month; zero account bans in the following quarter.

Save this. Run it every time.