Stuck in 'Learning Limited' forever? I consolidated and it cleared Had 8 ad sets each getting 12-20 conversions/week — all stuck in 'Learning Limited' (under Meta's 50 conversions/week threshold to ex…
Maxed out one audience? I scaled sideways, not up Broad audience capped — couldn't push past $1.5k/day without CPA blowing up. Vertical scaling (just raising budget) was dead. So I went horizontal (ne…
CPA climbing but nothing changed? It was creative fatigue at frequency 3.2 Stable campaign suddenly bled — CPA $32 to $47 over 6 days, zero edits from me. Checked frequency (avg times one person saw t…
Bleeding on a scaled campaign? Cost caps capped the damage Scaled to $4k/day on lowest-cost bidding. CPA drifted to $58 (target $40) and Meta just kept spending into the loss. What I did: — Switched t…
Doubling budget kept resetting learning. The 20% ramp fixed it Every time I 2x'd a $500 ad set it dumped back into learning phase (Meta's recalibration where delivery gets unstable) and CPA spiked for…
One winner, scared to scale it? I duped it 3x instead of raising budget Single ad set printing at $400/day, $28 CPA. Bumped budget to $800 once and it cooked (CPA doubled overnight). So I stopped rais…
