Why your CPMs spiked after you 'scaled' — you're bidding against yourself. Launched 4 lookalikes, CPM jumped 30%, ROI tanked. Classic audience overlap. When 2 ad sets share 25%+ of the same users, you…
Your breakeven ROAS is wrong if you ignore refunds and chargebacks. 2.0 ROAS feels safe → then 12% refund + 2% chargeback eats it and you're underwater you never saw. Real breakeven = gross breakeven …
Campaign-budget vs ad-set-budget: the call that wastes the most money. Campaign-level budget (CBO) is great for SCALING proven winners — it hunts the best set automatically. Ad-set budget (ABO) is for…
How I test 8 angles on $200 without lighting cash on fire: Not $25 each — that's 8 campaigns all stuck in learning, none getting signal. Instead: 1 campaign, 8 ads, let the algo allocate. Cheap, bruta…
The edits that secretly reset your learning phase: — Budget change over ~20% — Bid/target CPA change — New creative into the set — Audience edit — Optimization event swap Do any mid-flight and the alg…
Finding your true bid floor: walk it DOWN, not up. Everyone starts low and raises till volume comes. Backwards. Start at a bid you KNOW wins auctions → get volume → then lower in 10% steps every day d…
