<b>Build guardrail rules so 3am doesn't gut you</b>
You sleep, a creative goes rogue, $400 gone by morning. Stop babysitting — set automated kill rails:
— Rule: ad set spends 2x payout with 0 conversions → auto-pause
— Rule: CPA over 1.8x target across 30+ clicks → auto-pause
— Rule: frequency over 3.5 → auto-pause
Keep the rails loose enough they don't trip on noise, tight enough they catch a true bleed. Set three rules tonight and actually sleep.
Buyer's Trenches
@BuyersTrenches
<b>Build guardrail rules so 3am doesn't gut you</b>
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