Audit placements — your leak is hiding there

Audit placements — your leak is hiding there
Campaign's underwater on average, you blame the creative. Open the placement breakdown → one junk placement (cheap inventory, audience network, that one ugly app) is eating 30% of spend at 4x the CPA.
— Pull placement-level CPA weekly
— Exclude anything 2x over target with enough spend to judge
Manual placements > letting the algo "optimize" into garbage inventory. Your worst placement is funding your worst day. Go find it and cut it.