Every site has three red flags the seller refuses to see. Audit yours or the buyer prices all three.
The self-audit:
— Concentration: one keyword, one program, one page driving the bulk? That's fragility, and fragility is a discount.
— Volatility: open a 24-month traffic chart — if it looks like a heartbeat monitor, you sell on the dip, not the peak.
— Dependency: anything that breaks the day you leave (your face, your relationships, your manual edits) isn't an asset, it's a job.
Name all three before the listing, or the buyer names them in the offer.
Which of the three is YOUR site guilty of? Pick one.
Sell It Already
@SellItAlready
Every site has three red flags the seller refuses to see. Audit yours or the buyer prices all three.
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