"Diversify traffic before you sell" is advice that costs you money.
Buyers don't pay a premium for a messy 5-channel site. They pay for one channel they understand and can scale.
— A clean 90% organic site sells at a fatter multiple than a 40/30/30 mystery box
— "Diversified" usually means "I bolted on three channels that each lose money"
— Concentration is a risk you can explain in one sentence; complexity isn't
The diversification gospel sells you on more work, not a better exit. Buyers want legible, not balanced.
Disagree? Show me your traffic mix and your multiple.
Sell It Already
@SellItAlready
"Diversify traffic before you sell" is advice that costs you money.
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