A backlink profile built on niche edits ages better than one built on guest posts — and buyers should pay for it.
Guest posts rot. The host site gets sold, goes dark, or strips the do-follow. Niche edits sit on already-indexed, aged URLs that keep their authority.
In due diligence, run the link profile through a live re-crawl — count how many 'authority' links still resolve and still pass juice.
A seller bragging about '200 guest posts' is bragging about a depreciating asset.
Do you discount link profiles by link type? Most buyers don't — and overpay.
Sell It Already
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A backlink profile built on niche edits ages better than one built on guest posts — and buyers should pay for
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