<b>The targeting step everyone forgets: excluding</b>

<b>The targeting step everyone forgets: excluding</b>

New to LinkedIn Ads? Everyone obsesses over who to <i>include</i>. The pros quietly win by deciding who to <b>exclude</b>.

You can subtract audiences from your targeting. Upload your current customers and exclude them, why pay to advertise to people who already bought? Exclude competitors. Exclude your own employees.

Beginners skip this and burn 10-20% of budget showing ads to the wrong crowd, including their own team clicking out of curiosity.

Think of it like a wedding list: deciding who's NOT invited matters as much as who is.

Next step: build one 'exclusion' list of current customers and employees, then add it as an exclude on every campaign. Set it once, save money forever.