<b>Start with one format, not five</b>

<b>Start with one format, not five</b>

New to LinkedIn Ads? Campaign Manager offers single image, carousel, video, document ads, the menu is overwhelming on day one.

Here's the kind advice: start with a <b>single image ad</b>. It's the easiest to make, cheapest to test, and gives you the cleanest read on whether your <i>message</i> works.

If you launch video first, a weak result could mean bad targeting, bad message, OR a bad video. Too many variables to learn from.

Think of it like cooking: master one dish before juggling the whole menu.

Next step: build your first campaign as a single image ad with a clear headline. Prove the audience and message, then graduate to video and carousels once you know what resonates.