<b>CPC or CPM? Let your click rate decide</b>

<b>CPC or CPM? Let your click rate decide</b>

New to LinkedIn Ads? Two ways to pay: <b>CPC</b> (cost per click, you pay per click) or <b>CPM</b> (cost per 1,000 impressions, you pay per 1,000 views).

Here's the rule beginners never get told: which is cheaper depends on your click-through rate, the share of viewers who actually click.

If your ad is engaging and lots of people click, CPM gets you those clicks cheaper, you're paying a flat view price but harvesting tons of clicks. If your ad barely gets clicks, CPC protects you, you only pay when someone bites.

Think of it like a buffet vs ordering a plate.

Next step: start on <b>CPC</b> while you're unsure. Once an ad proves it gets strong clicks, test CPM to lower your cost per click.