<b>LinkedIn limits how often you can DM someone</b>

<b>LinkedIn limits how often you can DM someone</b>

New to LinkedIn Ads? If you run Message Ads (the ones landing in someone's inbox), there's a rule that quietly protects you from yourself.

LinkedIn won't deliver a Message Ad to the same person more than once roughly every <b>30-45 days</b>, no matter how many campaigns you point at them.

Beginners build three Message Ad campaigns hitting the same list and expect 3x the inboxes. Instead, each person gets one message and the rest silently don't deliver.

Think of it like a doorbell with a timer: ring twice in a minute and the second ring just doesn't sound.

Next step: don't stack multiple Message Ad campaigns on one audience. Run one strong message, then wait the cooldown before a follow-up.