<b>Don't target by job title (do this instead)</b>

<b>Don't target by job title (do this instead)</b>

New to LinkedIn Ads? Targeting by exact job title feels obvious: type 'Marketing Director,' done. It's actually one of the weakest ways to target.

Titles are messy. Your buyer might be 'Head of Growth,' 'VP Demand Gen,' or 'Marketing Lead.' Target one title and you miss the other dozen versions of the same human.

LinkedIn's smarter tools: <b>Job Function</b> (their department, like Marketing) plus <b>Seniority</b> (Manager, Director, VP). Combine those two and you catch every title variation automatically.

Think of it like fishing: a job title is one hook, Function + Seniority is a net.

Next step: rebuild your audience using Job Function AND Seniority together. Skip the title field entirely on your first test.