Offer selection: high-volume low-payout vs low-volume high-payout

Offer selection: high-volume low-payout vs low-volume high-payout

Volume and payout pull in opposite directions. Choose by your traffic shape.

— High-volume, low-payout (consumer goods, sub-$5 commissions): works only at scale. Best when you have broad, large reach and high click counts. EPC is low but stable.
— Low-volume, high-payout (software, finance, high-ticket, $50+ per sale): works at modest reach if the audience is qualified. One sale beats 100 trinket sales. Best for niche, trust-heavy audiences.

Decision rule (compute, don't guess):
— Estimate EPC = payout × conversion rate for each.
— If your reach is large but loosely targeted then low-payout high-volume wins on total.
— If your reach is small but tightly qualified then high-payout wins — fewer clicks, more dollars.
— If EPC is within 20% then pick the one with the longer cookie window and lower refund rate.

Checklist: payout, conversion rate, cookie window, refund/chargeback rate, recurring vs one-time.

Definition of done: offer chosen on projected EPC for your audience, not headline commission rate.