Run buyer due diligence on your OWN site before you list, or eat the discount when they find it first.

Run buyer due diligence on your OWN site before you list, or eat the discount when they find it first.
Be your own adversary. The checklist:
— Pull analytics and revenue side by side, month by month — do they reconcile? If not, fix the story now.
— Screenshot affiliate dashboards with your domain visible. No screenshots, no trust.
— Check for any traffic spike you can't explain — that's a red flag a buyer will weaponize.
— Verify nothing relies on a soon-to-die program, expiring contract, or grey-hat link.
Find your own skeletons before the buyer's analyst does.
What's the one number you're hoping nobody asks about? Be honest.