A one-person 'expert' site is a transfer liability, and you should discount it hard at acquisition.
Google ties E-E-A-T to that author's name and face. The second you buy and that byline walks, the trust signal — and the rankings — can follow them out the door.
Multi-author or brand-anchored sites transfer cleanly. Solo guru sites are buying a person who's leaving.
Sellers flex 'built on my personal authority.' That authority is exactly what you CAN'T buy.
Would you pay full multiple for a site whose entire E-E-A-T leaves at closing?
Sell It Already
@SellItAlready
A one-person 'expert' site is a transfer liability, and you should discount it hard at acquisition.
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