Checklist: Smartlink Pre-Launch QA

Checklist: Smartlink Pre-Launch QA

Run before any smartlink touches live traffic. Tick all or hold the launch.

— ☐ Click a test redirect: confirm final URL loads, not a redirect loop.
— ☐ Verify the tracking pixel/postback fires (check network's click log shows your click).
— ☐ Confirm sub-IDs pass end-to-end (source, campaign, creative all arrive at the network).
— ☐ Force a fallback: cap or disable Tier A, confirm Tier B/C catch.
— ☐ Test 3 target geos via proxy; confirm correct offer per geo.
— ☐ Test iOS, Android, Desktop; confirm correct offer per device.
— ☐ Check HTTPS end-to-end. One http hop = browser warning + lost click.
— ☐ Confirm redirect chain is 2 hops or fewer. Each hop drops mobile clicks.

If any box is empty, the smartlink is not launch-ready.

Repeat this checklist on every new offer add, not just first launch.