The consultant who only answered in the first 2 hours
He tracked something simple: how soon he replied versus whether he won.
1. Replies sent within 2 hours of a question going out: 9 sent, 4 used.
2. Replies sent 2 to 6 hours later: 11 sent, 1 used.
3. Replies sent after 6 hours: 14 sent, 0 used.
Same person, same writing quality. The only difference was speed.
Why? Writers often pick their quotes early and stop reading once they have enough. Being early means your answer is read while the spot is still open.
Think of it like a buffet — the best dishes go fast, so arrive near the front of the line.
A "question going out" means the moment a reporter posts their request. Many tools email you the second it appears.
Try this today: turn on instant email alerts so you see new questions within minutes, not hours.
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The consultant who only answered in the first 2 hours
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