<b>How Google reads a photo it cannot see</b>

<b>How Google reads a photo it cannot see</b>

Today's lesson: Google can't truly "see" your image the way you do. To rank in an <b>image pack</b> — the row of photos in results — it leans heavily on the words around and inside the image file.

Think of it like describing a painting to a friend on the phone. They only know what your words tell them.

Give Google good words:

1. Write real alt text — the short description that loads if the image breaks. Say "red leather office chair," not "image123."
2. Name the file plainly: "red-office-chair.jpg," not "DSC_4471.jpg."
3. Put a one-line caption or nearby sentence that names what's shown.

These three things are how a blind search engine understands a very visual feature.

Try this: open any product photo on your site, right-click, and check if it has alt text. If it says nothing useful, you found a quick win. 🎓