<b>The best time to sell is when you most want to hold. That's the whole game.</b>

<b>The best time to sell is when you most want to hold. That's the whole game.</b>
When revenue is ripping and you're emotionally bonded to the upside — that's peak multiple. When you finally want OUT, it's because the thing is already sliding, and now you're selling weakness into a buyer's market.
— Greed at the top = highest exit
— Fear at the bottom = fire sale
— The asset never tells you to sell; the chart does, 6 months too late
Most flippers sell their best assets last and their worst assets first. Backwards. Tell me your sell trigger.