One seller added a second traffic source and the multiple jumped 9x in 60 days.
Content site, $4,100 MRR, 94% Google organic. Buyers bid 28x because one algorithm update could zero it.
The owner spent 8 weeks building a 6,000-person email list and a Pinterest feed that drove 22% of sessions. Same revenue. New buyers stopped pricing in catastrophe.
Sold at 37x — a $300K swing for zero new traffic, just less fragility.
Disagree? Tell me one site you'd buy at 94% single-channel without a discount.
Sell It Already
@SellItAlready
One seller added a second traffic source and the multiple jumped 9x in 60 days.
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