Stop optimizing for the highest offer. Optimize for the buyer most likely to actually close.
The guy waving 42x with vague financing and a "verbal commitment" will tie up your asset for 60 days, then renegotiate at 33x after you've turned everyone else away. The boring buyer at 36x with proof of funds wires Tuesday.
— Highest bid ≠ highest close probability
— Re-trading at LOI is a tactic, not bad luck
— A bird in escrow beats two in "due diligence"
Deal certainty is worth a multiple point or two. Sellers chase the headline number and stall out. Tell me certainty isn't worth paying for.
Sell It Already
@SellItAlready
Stop optimizing for the highest offer. Optimize for the buyer most likely to actually close.
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