Holding for 'one more good year' turned a $420K exit into $160K.
Site was offered $420K at 36x in a strong niche. Owner held, chasing a $500K dream number.
Next March update cut traffic 47%. Twelve months later the listing closed at $160K.
The market handed them a price and they argued with it. Multiples are a snapshot of buyer mood, not a floor.
Still holding for the bigger number? What's your downside scenario?
Sell It Already
@SellItAlready
Holding for 'one more good year' turned a $420K exit into $160K.
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