GEO isn't a launch. It's a 30-day loop most of you never run.

GEO isn't a launch. It's a 30-day loop most of you never run.
The refresh playbook that actually moves citations:
— Day 1: log which queries cite you vs. a competitor (manual checks, no tool needed)
— Day 10: rewrite the 5 passages where you're losing to weaker pages
— Day 20: add one fresh stat or dated example per losing passage
— Day 30: re-check the same queries, keep what moved, scrap what didn't
Most people "do GEO" once and call it dead when nothing happens in a week. AI visibility compounds on iteration, not inspiration. Fight me on the timeline.